Decomposed Theory Of Planned Behaviour Model Approach To Analyze User Intention Towards Intention To Buy Of Customer Indonesian Sharia Banking

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Surachman Surjaatmadja

Abstract

Sharia financial institutions Included Sharia Banking are financial institutions that carry out transactions while respecting Sharia law. According to Chloe Domat, 2020, Sharia financial institutions are a $2.5 trillion industry with hundreds of specialized institutions located in more than 80 countries. Sharia Banks are by far the largest players in the Sharia Finance industry and account for $1.75 trillion or 70% of total assets. According to the 2019 State of Global Sharia Economy Report, total sharia-compliant assets are expected to grow to $3.5 trillion by 2024. Sharia finance represents only about 1% of global financial assets but with 11.4% growth in 2019, growing faster than conventional finance. Growth is expected to slow but remain positive, during this COVID-19 pandemic. In some areas such as the Gulf Cooperation Council, according to Chloe Domat, 2020, Sharia Banks are now competing with conventional banks in terms of funding from third parties.

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