A Need analysis on English language skill sets required in hospitality sector

Abstract

The continuous expansion of hospitality sector on global level and establishment of branded hotel chains in Uttarakhand state has led to the enormous requirement of the trained manpower especially equipped with a good command over the English language.

This paper is an attempt to find out the importance of skill sets required for socio economic development through hospitality sector. Among all the skills dsicussed in the paper, English language skills, which has emerged as a universal language in the modern scenario in the hotels of Uttarakhand in effective and efficient service delivery. English language ranked 1st with the highest composite mean score value 3.18 and the lowest 3 respectively.Thus, the study suggests that proficiency over the English language help in establishing better understanding between the service providers and the customers. This in turn, helps in guest satisfaction, retention and hence increased revenue generation leading to the socio economic development of the local community. On a questionnaire based on a Likert scale of 5, the responses were recorded. In December and January 2022, the study was carried out in a period of 08 weeks in both the regions i.e Garhwal and Kumaon of the Uttarakhand state of Republic of India.