Role of Talent Management in Enhancing Marketing Intelligence An exploratory study of a sample of administrative leaders in the Kufa Cement Factory

Abstract

The research aims to identify the role that talent management can play in supporting and enhancing marketing intelligence in organizations, considering that the elements of talent management have an important and fundamental role in influencing individuals’ behavior and performance in the workplace, which can contribute to improving the marketing performance of organizations in the business environment. When organizations are able to attract, develop and retain talented employees, the organization will be able to enhance marketing intelligence within its marketing strategies in order to attract and retain customers and seek to increase its market share in the markets. The research adopts four dimensions to measure the independent variable talent management, namely (identifying talent, planning Successful talent, talent development, talent retention) and five dimensions to measure the dependent variable marketing intelligence, which are (product intelligence, competitor intelligence, customer intelligence, market intelligence, competitive intelligence). capabilities of its employees and enhance their functional and marketing talents, which will reflect positively on their performance. 100 questionnaire forms have been distributed to the executive leaders In the Kufa Cement Factory, 82 forms were retrieved that were valid for statistical analysis in order to reach the results of the research, and tests were conducted for the hypotheses of the correlation and influence between the research variables through the necessary formulas, means and statistical methods for that, which showed the acceptance of the research hypotheses at the total level. The research reached a set of conclusions that made it clear that talent management is one of the prominent and important factors in supporting and enhancing marketing intelligence in the organization. Marketing intelligence in organizations.