Key Barriers Hindering Adoption of E-learning Among Media Students: An ISM and MICMAC Analysis

Abstract

There has been a huge and transformational change in the E-learning sector after the growth in internet in India and Covid 19 pandemic. The number of E-learning websites and platforms for the media students have increased manifold. Although India is one of the leading countries which is concentrating on developing its online education system, yet in some parts of India imparting education through e-learning still seems to be an insurmountable task. This study aims to identify the key barriers hindering adoption of e-learning among media students in India to analyze the inter-contextual relationships among them. For this, initially an extensive review of literature has been done followed by in-depth interviews of 30 media academicians, e-learning experts and media professionals to identify the key barriers. Finally, Interpretive Structural Modeling (ISM) has been applied to represent the key barriers in a hierarchical paradigm showing contextual interrelationships among them. Results represent 12 major barriers evolved from the literature review and the interviews for which a hierarchical paradigm was developed showing contextual interrelationships among key barriers at different five levels. The results solicit value to researchers, academicians and practitioners by revealing valuable insights related to key barriers hindering the adoption of e-learning among Media students in India.