A STUDY ON PERCEPTION TOWARDS WOMEN ENTREPRENEURSHIP IN DIGITAL MARKETING

Abstract

Women entrepreneurs are the business owners participated in economic activity to empower themselves economically and enhance their status in the society. Women-entrepreneurs have been making a considerable impact in all the segments of an economy. Despite the growing situation, availability of number of initiatives and resources to promote and develop women’s entrepreneurship in developing countries, women still not coming forward to start and manage own businesses than men, they earn less money with slow business growth. The reasons are denial of benefit of education, lack of opportunities to develop their natural capacities and became helpless and narrow-minded. Still, women are economically, completely, dependent upon men. Young girls take up employment to meet their economic needs and it is possible because of their work experience, exposure to education and urbanization facilitated emergence of women entrepreneurs. Hence in this era of social change and evolution, it is essential to study women entrepreneurship in this digital enviroment, what kind of opportunities facilitated them to take up entrepreneurship and how can it be encouraged and make the venture a successful one.