The effects of green human resource management, green organizational culture and green service innovation on environmental performance

Abstract

The issue of environmental challenges is creating the need for business to adopt green human resource management (GHRM) practices and activities with environment management. GHRM has the capacity to enhances green culture and green service innovations in the organization lead to achieving environmental performance and business sustainable. The aim of this study is to test the relationship of green human resource management, green organizational culture, green service innovation and environmental performance. Data were collected from 375 hotels in Thailand for testing. The path modelling is performed using structural equation modeling (SEM). The results reveal that green human resource management has a significant and positive effect on green organizational culture. Green human resource management and green service innovation can have a significant and positive effect on environmental performance. Green organizational culture has a significant and positive effect on green service innovation. Furthermore, this study verifies green service innovation mediates the positive relationship between green organizational culture and environmental performance. Through findings this study green human resource management practices that contribute to green organizational culture and that predict to achieve green service innovation in the organization.