Adding Value of Thai Herbs to Create a Career for the Semi-urban, Semi-rural Community in a New Way of Life, PHRA Nakhon Si Ayutthaya

Abstract

The objectives of this research and development are 1) to explore and study the  properties  of  herbs in Lam Ta Sao municipality community which  was found that Moo 5 plant various herbs such  as  kaffir lime, lemongrass, and phrai to use as food        in daily life and the community want to develop herbal products  to generate income for their livelihood due to the decreasing of income caused by the COVID-19 epidemic ; 2) to develop products and packaging design for 4 types namely herbal oils, herbal balsams, herbal conditioner s  and herbal balms since the community is semi-urban, semi-rural which allows a variety of packaging designs and                 3) to explore consumer satisfaction towards purchasing herbal products by collecting questionnaire from 400 people.

                  The results showed that most of the informants were women, aged 35 - 44 years and have company employee occupation. In terms of purchasing behavior, it was found that they bough herbal products from community production to promote career and income at  4.52, bough herbal products for relatives and acquaintances at  4.35, bought herbal products for inhalation to help the respiratory system at  4.26 and bought 2-3 bottles of herbal products each time for daily use  at  4.10. The purchase decision found that the price was at   4.34 because herbal products have a reasonable price for the quality of the product. On the product aspect was               at  4.30 because the product has no color additives and  is natural. On the distribution channel was at   4.08 due to the recommendation from surrounding people. Location aspect was at  3.98 because of the production facility in a community that is easily accessible with a clear location. Overall satisfaction in purchasing herbal products was at  4.37 because they are products made from natural and quality raw materials. The packaging is the reasonable amount for the price and can keep the product safe.