Vietnamese Cultural Wisdom to Promote Tourism Activities in Ban Mae PhraPrajak Community, Song Phi Nong District, Suphanburi Province

Abstract

The objectives of this research are 1) to study cultural wisdom of the Vietnamese ethnic community and 2) to propose activities and travel routes for the Mae PhraPrajak Vietnamese community. This research study is a qualitative research, using a purposive sampling method from 15 key informants, namely government, private and community sectors. The data were collected from in-depth interviews and participatory action research (PAR) in the design of community tourism routes with the method of content analysis and presented the study results in a descriptive. The results of the study found that cultural wisdom of the Vietnamese ethnic group in         Ban Mae PhraPrajak community, includes the wisdom of local food culture, community handicraft, dress culture, traditions and way of life of ethnic groups which has a distinctive cultural identity. The results of the study can be applied to design tourism activities to learn and engage with the community in creating a tourism experience through activities on the wisdom and culture of the community as follows: “Making Pra Mom” or food from fish preservation activities with Vietnamese wisdom, food menu from Pra Mom, Vietnamese roast suckling pig, Vietnamese Bua Loi desserts, Mudd Tai desserts, Vietnamese hammock handicrafts, traditional dress; riding sidecar to see the beauty of Ban Mae PhraPrachak Church and Chom Tung Tower; take a boat trip to see the waterfront community lifestyle. These activities can be offered in the pattern of 2 types of tourism routes as follows: Type 1- 2 days 1 night, “Visiting the riverside village lifestyle in Ban Mae PhraPrajak community- The only one in Suphan" and the second one-day trip as "one day trip to visit the only Vietnamese culture in Suphan”