The Development of 3D media to promote career development in flooding season of people in the watershed community, Phra Nakhon Si Ayutthaya Province, Thailand.

Abstract

This research is the Area Based Development Research. The objectives are 1) to analyze the production and marketing potential of community products and 2) to create 3D media to promote appropriate careers in flooding season of the communities in Thap Nam Sub District Administrative Organization area Bang Pahan District Phra Nakhon Si Ayutthaya Province. By using TOWS matrix, Feasibility analysis in economics, Sensitivity analysis and assess satisfaction. The results of the study were as follows: 1) The analysis of the production and marketing potential of community products showed that the vegetable salad and lime products were economical and had the potential to resist the impact of changes in selling prices (income up to 15%) and cost change (15% of the price of production inputs) and there are strengths, weaknesses, opportunities and threat to be analyzed to create a strategy to enhance the market potential of promote a production. Increase the awareness channel of the product. As a result of a small group meeting with participation of farmers Thap Nam Sub District Administrative Organization. Found that it agreed to create 3D media as a corrective strategy (lime products) and preventive strategies (Vegetable salad products) to increase the channel of awareness and contribute to adding value to the product. 2) The results of the experiment using 3D media for promote career were found that from a small group meeting to develop participatory 3D media, by using the augmented reality technique for mobile phones using the “Nong Phon Narm” logo as the 3D media side used to promote community products. And has actually been put into trial and used in the area.The results of the performance test showed that 3D media were appropriate in terms of content.