A Confirmatory Factor Analysis of Domestic Market Environment Affecting to Export Decision of Food Industries in Thailand
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Abstract
Throughout exports, as well as international trade, is one of the factors that are important to economic growth. It is expected that there will be a slow recovery from the continued recovery of the export sector money from government measures and progress in vaccination. This research aims (1) to analyze the confirmatory factor analysis of the domestic environment in the country towards the export of Food industries in Thailand.
Target populations used in this study include the food industry in Thailand using purposive sampling of 316 data collection. Tools used for data collection was a questionnaire developed from the literature review. Statistical analyses are tested using confirmatory factor analysis with structural equation modelling (SEM).
Statistical analysis showed that the domestic market environment in the composition of factor loading between 0.58 to 0.88. It consists of three components: the domestic market condition has the highest weight component level of product demand the factor loading is equal to 0.87. Components of the procedural barriers in the export process showed that export cost is the maximum component of factor loading is equal to 0.84. Furthermore, components of government export assistance indicated that the question in the received information from government agencies is the highest factor loading equal to 0.92.
Recommendations and new findings: develop and promote value creation in products develop product quality to have quality standards in every piece sold to the market, including creating innovations for products or creating added value for products in this industry. New findings show that the domestic market environment is crucial for export planning amid the COVID-19 pandemic. Because if planning good marketing in the country. To reduce obstacles and restrictions and the well-planned health and safety of the food industry will significantly benefit future export planning.