A study based on management of Saras Aajeevika Mela 2021: An Impactful Event on Women Empowerment during Pandemic

Abstract

Women's empowerment is necessary for family, community, country health and socioeconomic development. Women may realize their full potential in a safe, fulfilling and productive life that contribute to the workforce and help children to become happier and healthier. There are several organizations which do the different types of functions which help to know the women empowerment by its way of working. This review paper discussed about its campaign which is generally alter in rural India and especially for the rural women's life. During the Mela which is organized for rural self-help organizations and artisans on products and design, communication skills, social media advertising and Business-To-Business Marketing. The rural women bring Self-Help Groups (SHGs) on a platform to demonstrate their talents, sell and develop ties with bulk purchasers. These rural SHG women would be able to grasp the demands and tastes of urban clients through participation in Saras Aajeevika Mela. It is an effort undertaken by Deendayal Antyodaya Yojana-National Rural Livelihoods Mission (DAY-NRLM), an initiative organized by the Council for the Advancement of People's Action and Rural Technology (CAPART), under the Ministry for Rural Development. In future this type of Mela event will show the powerfully impact on women empowerment during every situation.