FMCG Consumers’ Psychology Towards Goods and Services Tax Rates in India

Abstract

Purpose

The Purpose of this paper is to examine the influence of GST benefits, GST Problems, real life impact, economic impact and FMCG products GST rates on Consumer Psychology about GST Implemented in India

Design/methodology/approach

The paper is based on descriptive research design. A Sample of 195 respondents were selected for this study and correlation analysis was used to generate the results and interpreted accordingly.

Findings

The study finds that there is a significant relationship between GST benefits, GST Problems, real life impact, economic impact and FMCG products GST rates & Consumer Psychology about GST Implemented in India

Originality/value

This study is unique because it focuses on the psychological dimension of consumers opinion on GST Implemented in India.