Functional Role of New Media Ideology in Sociology

Abstract

The present study tackles the mechanism of the functional role of the new media ideology in sociology starting from important questions about the functional role associated with the ideology of the new media, the behavior it seeks to achieve in society, and the possibility of liberating it from media ideologies. The present study aims to identify the nature of the ideology directed to members of society through new media.

Through the findings of the present study, it is found that ideology in general seeks to re-melt society as a whole in order to preserve its own interests regardless of the nature of the goals and methods it seeks to achieve. It also depends in its work on the exploitation of popular emotional forms to ensure the effectiveness of influence, especially through new media By supporting them with pictures with logical arguments to increase the impact on them.