Impact of digital marketing in the business performance of e-commerce companies

Abstract

The goal of this research was to discover the role that digital marketing plays in the success of businesses in Hyderabad, India. "Digital marketing orientation, perceived relative advantage, customer pressure, and competition" will be examined in the research on the influence of digital marketing on firm performance The bulk of participants in this poll are small and solopreneurs. As an added precaution, the questionnaires were disseminated using a simple random selection method on the internet itself. Thirty surveys were conducted as a consequence of this research to establish whether or not digital marketing has a substantial effect on business performance. This study's findings will be analyzed using the SPSS statistical software, version 25. In order to conduct all statistical analyses, SPSS will be used for all types of statistical studies. Any of the independent characteristics investigated in this research, such as digital marketing orientation, perceived comparative advantage, customer pressure or level of competition, do not seem to be associated to strategic firm success. The correlation between the independent and dependent variables has been established. In this research, the influence of digital marketing on company performance is also examined. Author proposed further research ideas after highlighting the study's weaknesses.