A Study of Preference for Grocery Shopping Outlets Among the Consumers In Pune And Pimpri-Chinchwad Cities

Abstract

This research article aims to detect the buying behaviour of grocery goods shopping among the resident of the Pune and Pimpri-Chinchwad cities. In consideration of objectives the probability sampling method was used to based on the exploratory research design. Total 50 samples was choose to understand the underlaying phenomenon of shopping behaviour in respect to two major hypotheses. For testing these hypotheses one sample t test and independent sample t test were applied due to small sampling size through the SPSS 22.0 version. From this analysis it is found that, annual income of Rs.500,000 are less preferable to like price of product. It is seen from one sample t-test that buying behaviour of grocery products by the respondents are relatively equal with very less difference. Whereas it is worth to note that there is no significant association between equal variance of annual income with shopping outlet of shopping grocery goods. At the end it is noted that reasons of buying of grocery goods have positive equal variance with annual income to indicate that income of people have close relation with choice of product to buy during shopping of grocery goods. Finally it is concluded that, buying of grocery goods among the respondents in the Pune and Pimpri-Chinchwad cities are still persistent on the local grocery shops because of retaining its reliability.