THE IMPACT OF PANDEMIC ON INVESTMENT BEHAVIOUR: SPECIFICALLY, ON GOLD INVESTMENT IN INDIA

Abstract

The emergence of the contradictory approach on investing decisions is reflected in Behavioral Finance. Investment behaviour has witnessed a huge change after the pandemic and the investor is leading a new trend in the pattern of investment. The Investment avenues include both real assets and financial assets. Investment is based on savings and these investment portfolios take their shape as per the Investor’s attitude. The priority on which to invest at what percentage lies with the investor’s desire and one such desirable, attractive and emotional investment is GOLD. The perception of Gold in an Indian Investor is different when compared to other avenues of investment. This paper examines the pattern of Gold investment during the pandemic – Covid 19 by individual investors. The paper is based on the primary data analyzed through the questionnaire prepared for the purpose of studying the determinants of investors in gold. This paper highlights the gold Investment plan structured by an investor in their portfolio. The statistical tests conducted include Cross-tabulation, Chi-square and Anova Test.