M- WALLETS: A SMART GATEWAY FOR FINANCIAL TRANSACTIONS - A RETAILERS PERCEPTION ANALYSIS AT BANGALORE RURAL DISTRICT” KARNATAKA.

Abstract

The twenty first century has witnessed a striking growth in the mobile technologies as a result it is estimated that there are more mobile phone users than worldwide bank account holders. The popularity of smart phones which is significant part of daily life of people has created tremendous growth in money transactions and wallet payments by using applications installed in cell phone due to the liberalization of the internet in India. 

People are using m-wallets for their day to day transaction due to ease of use and transactional benefits as wallets are globally available with less cost and time due to technological advancement and using m-wallet is becoming inevitable in tech-savvy world because of efficiency.

The motive of this research is to analyse the retailer’s awareness and usage of m-wallets, whether m-wallets are easing the retailer’s transaction and the issues faced by retailers at Bangalore rural district. Total 153 responses were collected form retailors through structured questionnaire and found that, in the rapid tech-epoch, though m- wallets are featured with constructive benefits, retailors are reluctance to use because of tech-slowness, security issues etc. This research will strategically help the m-wallet and internet service providers, policy makers, financial institutions and regulators to tap the untapped consumers.