PERCEPTION OF WORKING WOMEN IN FINANCIAL INVESTMENT DECISIONS - A STUDY WITH REFERNCE TO CHENNAI.

Abstract

PURPOSE: The purpose of this study is to analyze the awareness and involvement of working women towards the investment decisions. The other purpose of this study is to find out the level of financial literacy and independency of financial decision of working women.

METHODOLOGY: The data for the study is collected from 110 working women in Chennai city. Both primary and secondary data has been used for the study. Snowball sampling method has been used for the data collection. 

TOOLS AND TECHNIQUES: Demographic profile of the respondents is studied. Percentage analysis, ANOVA, Factor Analysis are used for the study.

FINDINGS: The study identified that there is gradual change and involvement of working women on the financial investment decisions at home. There are various factors that women consider in taking the financial decisions which are dealt in depth in the current study.

IMPLICATIONS: The results of the study indicates that, this is the right time to learn about the perception of women towards financial investment decision in order to dispense much more awareness and literacy on risk taking and other components of investment.