A STUDY ON WOMEN'S DECISION MAKING TOWARDS THE PURCHASE OFBABY PRODUCTS

Abstract

The aim of this article is to focus on women’s decision towards the purchase of Baby Care Products’ Segment and its influential factors in Chennai region. The basic purpose of this it is to find out how such factors are behind the success of purchasing decision making process. This Research paper also investigated the decision of Women towards the purchase behavior of baby products in the society such as the social, economic, political and professional attitudes.