A STUDY ON THE EFFECTIVENESS OF ARTIFICIAL INTELLIGENCE IN E-SHOPPING – WITH REFERENCE TO CHENNAI CITY

Abstract

Artificial Intelligence is the gift in this 21^st century.  Artificial Intelligence helps to develop the marketing especially e- shopping. Customer centric search, Hyper Personalization, Chatbot system, visual search, AI fake detection, Virtual personal shoppers, Voice based search,  New Intelligent Agent, Product recommendations & categorization, etc, are all outcome of the AI.  This study based on the Primary data, used Simple Random Sampling among 177 respondents.  The study revealed that the customer centric search, chatbot system, visual search, hyper personalization, virutual personal shoppers, product recommendation and categorization are the highly considered and AI fake detection and New intelligent agent are least considered in this study.