A STUDY ON PERCEPTION OF HOUSEWIVES TOWARDS ORGANIC FOOD PRODUCTS IN THE POST COVID TIMES

Abstract

The research on housewives perceptive towards organic food products were analyzed in this study by using both primary data and secondary data. Primary data were collected from the respondents through structured questionnaire.  Total respondents of the study counted 200. The finding of the study proves majority of the respondent follows the conceptual framework, which is about knowledge about the product, interpretation of the product and finally purchasing decision made with the prior two points. Knowledge about the product made by internal stimuli and interpretation of the products happen through external stimuli.  Internal stimuli are more powerful for women specially when they playing the role of mother, and care taker of the family. They want to give best for their family, therefore housewives preferred organic food products specially during this pandemic and post pandemic.