Online Branding – Effectiveness and Future Trends

Abstract

This study explains the importance of online branding on customer satisfaction. In the field of business customers are the assets that define the profitability and growing scope for long-term business operations. Continuing the business with this working standard can mitigate the issue of customer retention for the company. In the growing competition just like brand value creation, customer retention is also essential. Branding is flexible only when it possesses affordability, better quality, and experiences scope from the shopping experiences. Prioritizing this concern makes their future strategy more accurate to extend the expectation for the customer satisfaction rate for the company.