Impact of Brand Promotion on Market Performance

Abstract

This study investigates the impact of several sorts of components on brand promotions and market performance. The researcher used a case study of Hindustan Unilever (HUL) to analyze several types of brand equity components that influence customer purchase intentions. Hindustan Unilever is the most well-known fast-moving consumer goods (FMCG) brand in the Indian market. Within the Hindustan Unilever brand, this corporation provides 35 different products in 20 categories. This company's annual revenue is INR 27408 crores. HUL is a subsidiary of Unilever that provides customers in various nations across the world with high-quality and plentiful consumer goods. As a result, various challenges have arisen for HUL. Several advertising concerns have damaged the brand HUL, resulting in a decrease in client databases. Advertisement is one of the most powerful techniques for influencing client buy intentions.