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In India, Rice is considered as the main staple food hence the consumption pattern of the product is always increasing. There is a growing need of implementing better supply chain management by the rice mill industry so as to support in better food endurance in the country. The traditional model of supply chain management lacks efficiencies and it does not provide adequate data and information in understanding the demand of the goods and ensure that the products are available to the customers at competitive prices. It has been regarded that the rice mill owners, distributors and retailers enable in sharing more data and information which supports in better supply chain management. The collaborative model of the supply chain supports in measuring the customer demand, uses digital technologies like RFID and other novel cloud computing methods so as to enhance efficiencies.
The implementation of these tools supports the rice processing companies enable in adopting to the consolidating the overall demand approach for the stated produces. The study enables in measuring the critical factors influencing the supply chain management towards food endurance in the country. The researcher uses descriptive study in order to perform the study, both primary sources and secondary sources of the data are collated in order to perform the study. The researcher uses critical statistical tools using SPSS statistical package so as to perform the analysis effectively.