Impact of Over-the-Top (OTT) platform on the changing lifestyle of youth residing in Uttarakhand during Covid-19 pandemic lockdown

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Vidushi Negi, Prof (Dr) Subhash Gupta


Covid times have been the toughest times for humans. Humans had never thought that there will be times when they will be confined in four walls and those four walls will be there only place for leisure. Humans had never witnessed any pandemic of this sort and was clueless about the time span of lockdown. The section of society which was mostly affected by this pandemic was youngsters, as they had very limited sources for entertainment. Television, radio, social media and limited sources of entertainment were there for youngsters. So, the urge for entertainment increased in youngsters during this time frame and OTT came as a powerful medium of entertainment. Several platforms of OTT i.e. Netflix, Disney+Hotstar, Amazon Prime, Voot, Zee5, MX Player etc. came up with different genre of programs to entertain. These OTT platforms enormously affected youngsters in terms of lifestyle and this study is trying to understand the same. This study is trying to understand the impact of OTT platforms on the changing lifestyle of youth residing in Uttarakhand region during lockdown. The study will be conducted in Kumaon and Garhwal region of Uttarakhand. 500 respondents will be included in the study, for primary data collection questionnaire was circulated through online platform and for secondary data various research papers, books, e-portals were reviewed.

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