Role of Collectivism and Consumer Trust in Making Consumer Attitude Towards Green Products.

Abstract

Rapid economic development and technological innovations on one hand bring more convenience to people’s lives but at the same time also pose many challenges to the Planet earth where we live. The problems like air pollution, water pollution are directly affecting the sustainability of economic development, the environment, and society. Now human beings are realising the significance of clean and green environment and are contributing significantly in environmental protection activities.