Gig Economy: Reshaping Strategic HRM In The Era of Industry 4.0 and Artificial Intelligence

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Mano Ashish Tripathi, Dr Ravindra Tripathi, Uma Shankar Yadav, Dr Rajesh Kumar Shastri


With the influx of new age platform or sharing economy coupled with artificial intelligence (AI)it is quite imperative that it necessitates new approaches to strategic human resource management (SHRM), and this paper explores how SHRM can help businesses and employees thrive in a world of constant technological change. Using famous platforms like Airbnb, Uber, Ola, Zomato, and Swiggy in India as case studies, this paper explores the use of digital platforms and applications to manage non-standard personnel in the Fourth Industrial Revolution (4IR). To thrive in the terrible new world of AI-based technological disruption that we are all confronting, HR professionals need to master new skills and obtain new knowledge.

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