AN EXPLORATORY STUDY OF DESIRED FIVE STAR HOTELS BY THE TRAVELERS IN CHENNAI AND THEIR ATTRIBUTES TOWARDS FOOD AND BEVERAGE ITEMS
Main Article Content
A man’s activities and his behaviours are purely decided by his own consumption pattern of food items. There are certain sections of people who are always interested to consume most delicious and tasteful food with diversified tendencies. Even though the food habits is purely a psychological factor but it can be differ from one person to another. Similarly food items and beverages served to the guests in 5-star hotels are not only enriched/ vitaminised food but also it is hygienically prepared with utmost care to satisfy the different type of customers/ guests who have stayed in their hotels. Most of the guests stayed in these hotels don’t bother about the prices of menu items, because they are coming from strong economic and social background. Under these circumstances, the food items and beverages served in these hotels create a good image among them and also a type of special preference and loyalty to these hotels alone. Besides their regular services in ensuring good quality, but also there are some more determinant factors responsible for the preferential attitude towards the particular hotel. Most specifically their previous experiences in staying these hotels are also forced to come back again and their only preference in these odd hotels. Best quality of services and other important food items served under different taste remarkable previous experiences to the guests and other factors insisted to stay. In this paper, the researchers elaborately analysed the most determinant factors of preferring 5-star hotels and their attitude towards food and beverages play a dominant role in their venture is discussed in detail.