The Impact Of Intellectual Capital On Achieving Competitive Advantage: A Case Study On Pharma International Company In Jordan

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Omar Sameir Abuhashish, Dr. Mohammad Salameh Zaid Almahirah

Abstract

The study aimed to identify the impact of intellectual capital on achieving competitive advantage: A case study on Pharma International Company in Jordan. The study adopted the descriptive analytical method. A relative random sample of employees working in senior management, middle management and lower management in Pharma International Company in Jordan was selected. The number of the sample members reached (621), with a percentage of (91.1%). A questionnaire was developed for collecting the data in this study. The study concluded with a set results, the most important of them are: The arithmetic means of intellectual capital in Pharma International Company in Jordan ranged between (4.06) and (4.11) with a total mean of (4.09) on the five-point Likert scale, which indicates the high reality of intellectual capital in Pharma International Company in Jordan; This confirms the achievement of competitive advantage. The results also showed a statistically significant effect at the significance level (a£ 0.05) of intellectual capital in achieving the competitive advantage in Pharma ‎ International Company in Jordan.

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