An Analysis of New Normal Consumer Behaviour for Buying Cars in Indian Automotive Industries in Mumbai

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Dr. Girish B. Pawar

Abstract

The COVID-19 pandemic dramatically alters the course of business & industries all over the world. Global as well as Indian automotive Industry exposed to deep economic impact in terms of production, investment, and automotive supply chains. It alters buying behaviour of consumers. However, this industry quickly adapt to changes & came back on track faster than normal. Buying behaviour is a crucial aspect of demand for any product. It involves a combination of various factors such as Economics, Technology & the psychological involvement of consumers. It shows traits of the consumer through his perception of a product, quality, price, income, likes & dislikes, and very important lifestyle. Understanding buyer’s psychology becomes a complex process nowadays, after a pandemic there seems to be New Normal behaviour everywhere such as new ways of interaction, ways of working & work timings, earning sources, future income & savings calculations. Today spending patterns, isolation & social behaviour have witnessed a lot of changes as compared to the behavioural pattern of the same consumer prior to the pandemic. As life is emerging to a normal state, which has resulted in drastic changes in demand for the automotive industry in India. This paper is an attempt to focus on the analysis of changes in consumers’ New Normal Behaviour for buying cars which redefine demand, the shape of the Indian Automotive Industry, especially after a pandemic that drove a boost in this industry.

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