USE OF MOBILE BANKING - A STUDY OF CONSUMER’S PERCEPTION ANALYSIS

Abstract

With the breakthrough of the internet, the global economy is advancing towards a digital ecosystem. Every aspect of the economy is going paperless be it from investment to money transfer. Mobile banking is one such step taken by the banks towards achieving a digitalized banking environment in the economy. It is one of the bi-product and key initiatives of Green Banking which aim at providing banking facilities to its customers at ease, convenience and comfort of their home at a lightning speed. It enables customers to initiate and perform their banking tasks using their mobile phones or tablets in a few simple steps. This paper thus, covers the concept of mobile banking and its uses and has made an attempt to study consumer’s perception analysis of mobile banking based on select population of Dibrugarh town, Assam.