CHANGES IN THE COMPETENCE REQUIREMENTS FOR LEADERS IN TOURISM AND HOSPITALITY: FORECASTS AND ASSESSMENT OF THEIR REASONABILITY

Abstract

The relevance of the research on changes in the requirements for the managers’ competence in tourism and hospitality aroused from the urgent companies’ need for new skills of employees, which are necessary not only to change the way of fulfilling current job, but also to support and to be accepted by the employees significant changes in the companies’ business priorities. The aim of the study is to assess the forecast and validity of changes in the requirements for the leaders’ competence in tourism and hospitality. To achieve this goal, the authors of the study used comparative analysis methods of regulatory legal documents, analytical, synoptical and other materials, methods of classification, systematization and generalization of the data obtained, methods of expert assessment, as well as methods and technologies of heuristic modeling and foresight. The authors of the article systematized the genesis of approaches to assessing the most significant competencies of managers in the future. Taking into account the analysis of the software skills transformations in the future professions and their demand in tourism and hospitality, the process of specialists’ interaction in the formation and promotion of hotel products in the context of digital transformation was modeled. Based on an expert survey, significant requirements for the managers’ knowledge in tourism and hospitality enterprises have been ranked, which can be used by hotel management in the training development and development programs for middle and senior managers. The materials of the article may be used by the owners and managers of tourism and hospitality companies and other organizations, educational organizations that train personnel in the direction of tourism and hospitality.