CONCEPTUALISING CORPORATE SOCIAL RESPONSIBILITY IN CONTEXT TO SUPPLY CHAIN RISK

Abstract

Today, despite of adopting a variety of risk mitigation strategies, Supply chain managers still find it difficult to manage complex supply chains and many empirical studies have in tensified that, by adopting different forms of environmental and social sustainability practices, a firm can reduce supply chain risks and improves their image. As, if the firm’s activities regarding CSR are strategic, then it can help in enhancing competitive advantage and return on investment for the firms. Therefore, an attempt has been made through this research paper to find out the impact of CSR practices on supply chain risk and it has been found that risk mitigation strategies do not always decrease the actual supply chain risk faced by firms, although sustainability efforts can also help reduce supply chain risk.