Factors That Affect Selection of Health Tourism Places Amidst Tourists In Tamil Nadu

Abstract

India is the highly attracting health tourism place in Asian countries and tourists from India and abroad is traveling to various places in India to avail superior quality of medical treatments and value added services related to health and mind in the cost effective manner. The results elucidate that convenience, quality of medical service, cost of service and recommendation by peer are factors that affect selection of health tourism places amidst tourists. Significant difference is found  in factors that affect selection of health tourism places amidst socio-economic condition of tourists. Quality of medical service, convenience and recommendation by peer are positively and significantly impacting revisiting intention of tourists, whereas, cost of service is negatively and significantly impacting revisiting intention of tourists in one per cent level. Therefore, health tourism places should provide good convenience, attractive basic amenities to tourists and they must give effective healthcare facilities and safety to tourists. Besides, they should offer superior quality of medical services to tourists and they must adopt rational and efficient cost strategies for services. Further, tourists should get suggestions from peer groups for selection of health tourism places.