Leadership in the Age of Digitalization

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Ramesh Prasad Pattnaik, Dr. Ambar Beharay, Dr.Yogitha L J, Dominic Amalan. A, Ms. Shikha Kansal

Abstract

This research paper focuses on the digitalization within the current industry dynamics and impact in the leadership. Digital transformation has impacted the leadership vision, mission and strategy objectives. A systematic review in the basis of industry case study has been done in this research. The four case studies have been based on Pope Francis, Elon Musk, Microsoft leadership and Apple leadership. The impact of leadership dynamics within the contexts of digital tools and technology like CRM, social media and big data has been identified. The impact of the digital transformation on the leadership choice and strategies has been discussed. Digital tools have contributed in the value creation and opportunity development.

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