Post Covid-19 Strategies for Tourism and Restaurant Business in India with Special Reference to Delhi & National Capital Region

Abstract

Purpose – This research study sought to examine the impacts of post COVID-19 on tourism and small medium entrepreneurs (SME), restaurant Business from the stakeholder perspective and Restaurant Goer in the case Delhi NCR, India. Another purpose of this research paper is to study, understand and find new opportunities as well as innovative approaches to be adopted by various small medium entrepreneurs, (SME) food service outlet staffs to improve business of restaurant in journey of post COVID-19 pandemic.

Design/methodology/approach – This study is based on Descriptive data analysis which is carried out to report the results. The survey method has been applied to accomplish the objectives of this research and data was collected through structured questionnaire. The primary data has been used and analyzed. The total 146 respondents as samples were taken into consideration which comprises of restaurant goers as guests and restaurant Businessmen including Hospitality professionals those are the part of restaurant business.

Findings – Research results have shown that the Covid-19 pandemic has disrupted the tourism industry as well as SME of restaurant business. The business will bounce back. The restaurant goers still want taste as well as hygiene and more concerned in digitalization for the payment.

Originality/value – The research paper and its value given the ever-changing nature of the literature and the lack of literature, current research seeks to summarize the lessons learned from the covid-19 tragedy and support it with state-of-the-art research including top hospitality experts and industry stakeholders who participated.