FINANCIAL PERFORMANCE OF ICICI PRUDENTIAL LIFE INSURANCE COMPANY AND KOTAK MAHINDRA LIFE INSURANCE COMPANY: A COMPARATIVE STUDY

Abstract

In the age of cut-throat competition, the performance of all the life insurance companies are under considerable stress because almost all the companies strive to retain their customers and also to increase their market share by raising their profitability and maintaining their solvency and liquidity position. Financial performance of life insurance companies may be assessed through various techniques but ratio analysis plays the most important role in studying the performance of life insurance companies in the sphere of profitability, solvency and liquidity. The assessment of financial performance of life insurance companies has gained relevance as these companies make significant contribution in the matter of economic activities of the country. Thus, life insurance companies are expected to maintain their profitability without making much compromise in the liquidity and solvency front. The study makes a modest attempt to compare the financial performance of ICICI Prudential Life Insurance Company and Kotak Mahindra Life Insurance Company for a period of six years and for this purpose profitability, solvency and liquidity ratios have been considered for comparing the financial performance of these two life insurance companies.