A STUDY OF THE LEVEL OF STOCK MARKET INVESTMENT AWARENESS AMONG YOUNG ENTREPRENEURS, WITH A FOCUS ON THE MUMBAI REGION

Abstract

The Stock market is a formal, organized set-up which provides a common platform to various buyers and sellers to buy and sell shares and securities of numerous companies as listed on the stock exchange from time to time. Young entrepreneurs are key participants and important stakeholders in the process of stock market investment. The present study is a descriptive, cross-sectional research design which utilises quota sampling method to collect the primary data from 200 young entrepreneurs residing in Mumbai city using a well-framed questionnaire. The basic objective of this research is to study the stock market investment-related awareness among the young entrepreneurs.This study also aims to highlight and analyse four key components affecting stock market investment awareness of young entrepreneurs and they are namely information sources, investment goals, technological innovations and professional training. To achieve these objectives, four hypotheses were formulated. Statistical tools like the Simple Percentage Method, the Spearman Rank Correlation, the Chi-Square test, and the Kolmogorov Smirnov test were used to test these hypotheses and the following results are obtained. All the four key components as highlighted by this research are found to have strong association with the stock market investment awareness. It has been recommended that  young enterpreneurs are required to possess  an active, enthusiastic and an optimistic approach while investing into the stock market.