Direction of Major Agriculture Commodities Export and its Implication for consumption Psychology of foreigners on Indian Commodities during Globalization Era

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Dr. V. Loganathan, Dr. P. Stanly Joseph, Dr. Thiruveni


The process of globalization gets momentum through the process of economic integration and in the expansion of the volume of international trade.  In India Economic Reform was introduced in 1991, the main focus of these reforms has been on Liberalization, Privatization and Globalization. India has completed two and a half decades of globalization. It is needed to evaluate the impact of globalization on India’s direction of export of major agricultural commodities after globalization. The data for this study have been collected from Agriculture and Processed Food Products Export Development Authority (APEDA) for 5 agricultural products viz. fresh onion, millet ,basmati rice, Non-basmati rice and guar gum for 1987-88 and 2017-18 from the official website of APEDA.The Percentage analysis has been applied  to calculate top five exports destinations in 1987-88 and 2017-18.In most of the studies, direction of agriculture export has been analyzed with respect to countries, but the direction of agriculture export product wise has not been analyzed, to fill this gap the present study has been carried for the major agriculture commodities and captured consumption psychology of foreiners on Inidian commodities.

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