The Adoption Factors of Low Loss Microwave Transmission Glass Among Green Buildings in Malaysia

Abstract

The purpose of this study is to determine the factors perceived as adoption factors of low loss microwave transmission glass (LLMTG). The study utilised a quantitative method approach whereby employing survey instruments in order to get users' perceptions of the adoption of LLMTG. The study selects the sample from the Green Building Index (GBI) website directory. The target respondents of the study are certified buildings by GBI, which has seven types of building in Malaysia (non-residential new construction, industrial existing buildings, industrial new construction, non-residential existing buildings, residential new construction, interiors, and township). Based on GBI-certified buildings in Malaysia, the study found 226 total certified green buildings, and a total of 144 usable questionnaires were obtained from a simple random sampling technique. To address these research questions, the study performed exploratory factor analysis (EFA). The result from EFA shows that factors perceived as characteristics of LLMTG are relative advantage, complexity, compatibility, observability, and trialability. Moreover, factors perceived as users' characteristics are commitment to the product field, innovation-related core benefit, expected financial benefit, and user-manufacturer interaction. Lastly, factors perceived as external factors are technological opportunity, market demand conditions, and appropriability. This study contributes to new knowledge of innovation characteristics by applying LLMTG as a subject of innovation, whereby innovation characteristics can be categorised as characteristics of LLMTG, user characteristics, and external factors.