Conceptual Framework of the Social Media Adoption and Its Impact on Small and Medium-Sized Enterprises (SMEs) Service Performance in UAE

Abstract

Through social media technologies, small and medium-sized enterprises (SMEs) can communicate information and respond to competitors with minimal cost. The ability to share and access information can affect SMEs’ performance, but there is little research on the link between social media adoption and their small and medium-sized enterprises (SMEs) service performance. The objective of this paper is to present a conceptual framework for social media adoption and assess its impact on the service performance of SMEs in the United Arab Emirates (UAE).