Customers’ satisfaction in food and beverage in McDonald's restaurant in United Arab Emirates: A review

Abstract

The UAE has undergone remarkable changes in the economy, culture, society and everyday human life, especially in the food and beverage industries, which have grown rapidly in terms of local and foreign forms of investment specially in the food and beverage industry and the word "restaurant company" has become more familiar and widely used in these days, with several search results for this main phrase, which is equal. One of the most important issues concerning customer satisfaction with the quality of the service is the correlation between customer expectations and what the service actually delivered. Customers expect their transactions to receive sufficient value while meeting their demands and needs.  Failure to do so can lead to unwanted results, such as lower level of customer satisfaction, high rate of customer defection, and lower profits. The aim of this study to Customers’ satisfaction in food and beverage in McDonald's restaurant in United Arab Emirates (UAE). This research will provide valuable insight into the experience of consumers and existing demands, key perceived quality requirements, and food and beverage industries. In such a competitive industry, advertisers and business owners will need to be up-to-date with customer expectations and many aspects of their business satisfaction. Customer satisfaction is paramount to businesses success. If customer satisfaction is achieved brand loyalty often results.