University Image Affecting Establishments’ Decision Making for Selection of Cooperative Education Students

Abstract

This research was funded by the Faculty of Liberal Arts, Rajamangala University of Technology Thanyaburi (RMUTT). The objectives of this survey research were 1) to study student image affecting establishment’s decision making for selection of cooperative education students, and 2) to study factors affecting establishment’s decision making for selection of cooperative education students. The university image was based on the Faculty of Liberal Arts, and the data were collected from 84 establishments participating in cooperative education of the Faculty of Liberal Arts  by using a questionnaire (α = 0.95) and were analyzed by frequency, percentage, mean, standard deviation, and multiple regression. The research results revealed that the level of student image affecting the establishment’s decision making for selection of cooperative education students was at a highest level (x̄ =4.36, S.D. =0.64). The factors affecting the establishment's decision making for selection of cooperative education students indicated that the factors of reputation (x̄ =4.20, S.D. =0.57) and public relations (x̄ =3.97, S.D. =0.83) were at a high level; moreover, the factors of curriculum (x̄ =4.30, S.D. =0.58), activities (x̄ =4.24, S.D. =0.63), and location and environment (x̄ =4.22, S.D. =0.69) were at a highest level. The level of establishment’s decision making for selection of cooperative education students was high (x̄ =3.57, S.D. =0.61). The results from multiple regression analysis for predictive power showed that the factors of university image affecting the establishment’s decision making for selection of cooperative education students were activities, and location and environment at .05 statistically significant level. The predictive model was: Y _(Decision) = 0.104 + 0.305 _(Activities) + 0.474 _(Location).