A mediated moderation analysis of E-HRM practises and long-term competitive advantage from the perspective of HR practitioners

Abstract

The purpose of this paper is to look into the impact of Electronic Human Resource Management (e-HRM) practises on achieving Sustainable Competitive Advantage in the Hyderabad Industrial Sector (HIS), as well as the mediating role of e-HRM Perceived Usefulness (PU) and E-HRM Perceived Ease of Use (PEOU). It also looks into the role of User Satisfaction and e-HRM Continuance Usage Intention as moderators. A MediatedModeration Model was created to meet the paper's goals. The researchers circulated (550) questionnaires, of which (451) were returned and validated for analysis in the HRM and development divisions, and were based on a Census approach with a response rate of 82%. SPSS and Amos were used for analysis, and the 'Structural Equation Modelling' (SEM) methodology was used. The findings revealed that E-HRM practises have a considerable impact on long-term competitive advantage. The study also found that TAM components had a strong mediating effect on the association between e-HRM practises and long-term competitive advantage. Finally, the results showed that user satisfaction and e-HRM usage intention did not modify the association between the e-HRM -PEOU and PU and long-term competitive advantage paths.