Development and analysis learning behavior through creative e-learning system for Community-based Tourism in Phatthalung Thailand

Abstract

The objective of the current study is to examine the role of the event log and e-learning system in analysis of learning behavior of learners in Phatthalung Thailand. Data is collected from Phatthalung Thailand by using a survey questionnaire. Respondents of the study are based on the e-learners in Phatthalung Thailand. Area cluster sampling is used in this study for data collection. Finally, the current study used 265 valid responses for data analysis. Data analysis is carried out by using Partial Least Square (PLS) in which measurement model and structural model is used to examine the relationship. Findings of the study show that; the event log has an influential role to promote the e-learning system which further causes to increase learning behavior of e-learners. E-learning systems transfer the positive effect of event log on learning behavior. Thus, the current study has theoretical and practical implications to promote learning behavior through event log and e-learning system in Thailand.