Effect of Eco-Innovation Strategies on Enterprises’ Sustainable Business for Pharmacies Business in Thailand

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Chayanan Kerdpitak, Premkamon Jankawekun, Yenjit kongpan, Weera Chotithammaporn, Nathakorn Kumpetch, Wan-Hsuan Yen KHARABE

Abstract

In the past few decades, Eco-innovation strategies have become a significant factor for many sectors and businesses to cope with the challenges of the environment and also help to maintain and achieve sustainable growth in business. However, the main objective of this paper is to investigate the relations of eco-innovation strategies with sustainable growth and top management commitment TCM. This research paper aims to ensure sustainable growth in different sectors and businesses of Thailand through the role of TMC and government environmental regulations. The mediating role of the eco-innovation strategy has also been evaluating in the study to check the behaviors of dependent and independent relationships. Most of the data and information of the study has been collected from about 298 employees and workers of different business sectors of Thailand, and the data has been evaluated with the help of KMO, descriptive statistics and structural equation modeling. The findings of the study suggest that TMC can play a significant role in ensuring the sustainable growth of the business. Furthermore, the results also indicate that the mediating variable of eco-innovation strategy can help a business to fight with environmental challenges that develop and ensure sustainable growth of the business.

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