A STUDY ON CONSUMERS’ AND DEALERS’ PREFERENCES TOWARDS BRANDED WRIST WATCHES IN UPPER ASSAM AREA

Abstract

The paper taken into concern is a descriptive study of consumers’ and Dealers’ preference towards branded watches in Upper Assam. This study is an analysis of the availability of various brands of the wrist watches, preferences of consumers and dealers, their satisfaction level and also on the profit margin of various brands of watches. The objective of the study is to bring about an analytical conclusion on the preferences of the Dealers and consumers based on the above-mentioned factors. Hence the importance of conducting this research has been realized. Both primary and secondary data has been used for the study. Census sampling has been used to select the sample from the population of Dealers. The secondary data has been collected from internet, government websites etc. A structured questionnaire is used to gauge the relevant information in achieving the proposed objectives of the study. The questionnaire is administered using Google form as well as face to face interview.