HR Practices and Employee Satisfaction: The Mediating Role of Employer Branding

Abstract

The human resource is the face of an organization. The field of HR has transformed from traditional to techno-driven and business oriented than ever. In order to stay competitive, the human resource professionals are considered as ‘business partners’ in the changing global scenario. The HR department works as a key link between the employer and employees. There is a close association noticed between the employee satisfaction and performance management, profitability, sustainability leading to organizational effectiveness altogether. The present article aims to demonstrate the HR practices that are prevailing in the organization and their impact on the employee satisfaction in it by putting the mediating role of the employer’s branding. The researcher has conducted the survey among the various organization across the country through the structured questionnaire and collected 150 responses from the different zones of the India. It is found that there are mainly four factors of the HR practices that had been measured under this study i.e. Recruitment and Selection, Employee Involvement, Training & Development, Employer’s Branding by applying the mean score value for them and to check their impact on their Employee satisfaction, it had been noticed significant impact of all the four factors of HR practices in the organization. The author has used the regression method in this regard. The study is unique and significant as it deals with changing scenario of HR linking employees and employer for better future prospects and sustainable development point of view.