Total Quality Management in Achieving Competitive Advantage

Main Article Content

Dr. Ruba Elhawi

Abstract

 This study aimed to examine the relationship between total quality management (TQM) and competitive advantage in order to expand previous research and knowledge in this field. The researcher examined TQM from the aspect of continuous improvement towards executive abilities and differentiation. Descriptive analysis and statistics methods have been applied for this study. The sample of the study comprised managers from various banks in Jordan. The research hypotheses were tested using linear regression. The study concluded that a relationship exists between the variables. Executive abilities was the first factor affected by the continuous improvement. A number of aspects have been found, for example, banks in Jordan are aware of the importance of the improvement in a functional environment. Besides, the executive abilities aspect of the banks showed that the managers have abilities that allow them to share TQM; they know their job very well. A number of recommendations were mentioned in light of this, and one is that managers should follow up their routine performance by paying more attention to their managerial process, especially those who are related to the customer section for achieving competitive advantage.

Article Details

Section
Articles