Language and Identity in Business Writing

Abstract

Writing is more than a medium of expression. It reveals not only the thoughts and feelings but even the identity of the writer. Therefore, understanding the approach, style, and nature of writing is understanding the writers. In the business world, the entry point is via application letter. Therefore, how do applicants present themselves? How does their writing reveal their identity? In this study, the researcher tried to uncover the features and language used in business application letters and the identity reflected in the research partners' writings through qualitative discourse analysis. Findings reveal that although writers followed the conventional format of writing, their style of expression has changed. Moreover, the respondents exhibited careless use of words and boldness in expressing intentions, which leaves an arrogant personality to those who do not understand their nature as Generation Z. On the other hand, the same communication style depicts an attitude of hopefulness, openness and willingness to learn, patience and politeness. The study recommends that the writing teachers’ pay close attention to the content and embedded messages in the students' writing, considering that writing is both technical activity and a social representation.